Hailey Bieber Is Launching A Beauty Brand
By Alexandra Wade - December 9, 2021

Hailey Beiber confirmed that she will soon be releasing her own beauty line. She joins a long list of celebrities who have also launched their own beauty brands the past year. The highly anticipated line, which will be called Rhode, was revealed during one of the model’s YouTube videos. Hailey told fans, “OK, I’m not going to be shady about it,” she told viewers. “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited. That’s all I can say for now.” She filed a trademark for her brand in February 2021 and has been secretive since. Rhode already has an Instagram account with 30,000 followers. The celebrity has always been vocal about her skincare.

Hailey Baldwin attends McDonald's Celebrates Music's Hottest Night With The Chainsmokers at The Bowery Hotel on January 2018 in New York City

Getty Images/Getty Images Entertainment/Sean Zanni

She has filed for several trademarks in the past, for example, Bieber Beauty, but this name got rejected because it was closely related to Justin Beiber’s trademark he filed in 2010. But the name Rhode took off and it also happens to be her middle name. It is suspected that Rhode will feature skincare, makeup, haircare, and even perfume. Although more information regarding the line is limited, we can only imagine that it will be a hit based on her extensive knowledge and commitment to skincare, her exceptional makeup looks, and how she was able to help transform her husband’s skin. On Demi Lavato’s podcast, she explained she wants the products to be budget-friendly and said, “I want to make products that people can get their hands on, that are affordable, that they can enjoy that really work.”

She’s already revealed to fans her current beauty routine saying, “Morning and night, I always start with a good dose of moisturizer. When I have long flights planned, I don’t hesitate on doing hydrating masks. I never, ever, sleep without removing my makeup. I drink a lot of water to purify my organism. If I have to go out into the sun, a few days before and after having been exposed, I like to exfoliate my skin to boost the glow of my tan. Finally, I talk to my dermatologist as often as possible!” She has some leverage in the skincare realm already. She’s the face of the clean beauty brand Bare Minerals, was an ambassador for L’Oreal, and she also worked with Australian beauty brand ModelCo where she launched a 22-piece makeup collection. She also mentions on Lavato’s podcast that she’s so excited about starting her beauty company and stepping into the world of beauty.